The goal of the project is to maximize the ROI of app campaigns on Facebook, Google Ads, TikTok, Mintegral, and Unity Ads. It automates campaign creation on the ad platforms. Customers upload their creatives, headlines, and campaign settings (bidding, budget, targeting, ...) on a single page. The platform generates campaigns, ad groups, and ads based on the data. To streamline the authentication process, it has incorporated Oauth2. Customers can update bids, budgets, and targeting of their campaigns to their needs. Another major feature of the project is to generate campaign performance reports and creative analysis. It pulls spending data from advertisers and revenue data from Adjust and Game Analytics. I started the project from scratch. I defined every data model and the overall project architecture. The project is written in Django RESTful framework and React, and it is fully containerized. It is hosted on AWS ECS and CI/CD is set up for it. The database is PostgreSQL. I collaborated with the client closely to drive the goal to success. The client provided me with detailed requirements and was very supportive. I have learned a lot about social media marketing and have gained rich experience in marketing APIs. The project was quite successful and the client was very happy with the result.

We live in a world where we need to move quickly and iterate on our ideas as flexibly as possible.

Mockups are useful both for the creative phase of the project - for instance when you're trying to figure out your user flows or the proper visual hierarchy - and the production phase when they phase when they will represent the target product. Building mockups strikes the ideal balance ease of modification.